What are the best ways to improve website traffic?

This is a question that everyone involved in digital marketing will always be chasing, whether you’re a blogger, business owner, or digital marketing professional. The problem is that trends and behaviors can change so quickly in the online world, so the best ways to get the most attention are constantly changing too. 

It’s important to find the most updated tips, and as a top Ohio digital marketing agency, we’ve got you covered.

The Best Ways To Gain More Website Traffic

Here are a few digital marketing tips that you should follow to gain the most traffic to your website. 

1. Focus On Social Media

Have you ever thought about how much people use social media every day? People pay attention to their social media pages now more than ever, and as a business owner, it’s an unparalleled traffic source. It’s not enough to simply produce good content and hope that the right people find it. Instead, you have to be proactive.

As far as content variety goes, different types of content work better on different platforms. Twitter is the best when it comes to short, snappy content, while Facebook can help your website show up in more search results and seems especially effective in B2B niches. If you’re a B2C company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

The problem is, In using social media, you might be tempted to focus mainly on pushing your products or services or directing people back to your website. This can be a mistake, especially if you push this kind of content too often. Instead, you should focus on more fun and educational content.

2. Do Quality Keyword Research

If you take the time to perform your keyword research properly and use SEO, it can increase your conversion rates by 14.6%. The more time you take to optimize your website, the better. 

It’s best to find a company that has knowledge of SEO to ensure it’s done properly. There are several ways to incorporate keywords into your website design, including in the content you produce, and the page titles and URLs you link to across your social media profiles.

3. Post Content To LinkedIn

LinkedIn has become much more than a way to find another job. The world’s most popular professional social network has now become a valuable publishing platform all on its own, which means that your company needs to start posting content to LinkedIn on a regular basis.

Doing this can substantially boost traffic to your website, as well as increase your business profile within your industry – especially if you have a decent-sized following.

4. Don’t Underestimate Email Marketing

So many businesses are only focused on attracting new customers through content marketing, which can lead to them sometimes forgetting about more traditional methods. Email marketing can be an amazing tool, and even a very basic email blast can result in a significant gain in traffic.

Just imagine how much more traffic you could drive to your website if you had an email list of up to 10,000 subscribers. Email marketing is a great tool that any business can utilize to increase their website traffic, as long as they know how to use it correctly. 

5. Try Partnering With Influencers

Collaborations with influencers are quickly gaining popularity, and rightfully so. When you decide to work with influencers, they can market your products or services to their followers, as well as direct them to your website to check out what you have to offer.

If you choose to utilize this strategy as a part of your digital marketing plan, make sure that you take the time to find the right influencers for what you’re selling. Once you’ve found an influencer that meshes well with your brand, you then have to determine how you want them to market your products or services, whether that’s by posting a review video, making a social media post, or hosting a live stream to showcase what you’re selling.

6. Incorporate Videos Into Your Content Strategy

Video content has definitely been on the rise over the last few years, especially with the rise of TikTok more prevalent than ever. Video content is an amazing asset, both to attract new visitors and to make your website more engaging overall.

On average, information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to bith grab, and keep, your audience’s attention, as well as boost traffic to your website at the same time.

7. Write Guest Posts

In order to reach a wider audience and drive a large amount of traffic back to your website, you should think about guest posting on other websites.

The easiest way to find guest posting opportunities is to use the “in-url:writer-for-us + [niche] or inurl:/guest-post/ + [niche]” command on Google. This can help you find websites that accept guest submissions. You can also try looking at some popular media publishers within your industry to see if they’re looking for opinion pieces from authors.

Whichever digital marketing services you choose, if you’re looking for digital marketing agencies in Cleveland, Ohio, then Shift Refresh might be the perfect fit.

Shift Refresh is an Ohio digital marketing agency that enables businesses to smash their competition and emerge as a leader in their respective industries with the help of our retail digital marketing services. We are ready to help your business not only grow but thrive. To learn more, call us at 1-888-467-3249 or visit our website.